EMWA
Website Redesign
(3 mins read) I redesigned the website for Each Moment We're Alive (EMWA), a non-profit supporting cancer survivors during and after treatments. It was rewarding to advocate for their impactful work in the cancer survivor community.
Client project - Information architecture, UX/UI design, Copywriting, Website building
Project Type and Role
Feb 2023 - May 2023
(4 months)
Timeline
Figma
Wix
Tools
Links
Conveys brand identity, showcases services, and highlights the positive impact.
Each Moment We’re Alive had plans to extend their services and form corporate partnerships. However, their current website was severely outdated and presented a significant challenge for users to navigate. They sought to revamp their website to improve accessibility and enhance user experience. The updated site would also prominently feature their new services while showcasing their existing offerings to broaden their reach and impact.
Previous website design
Heuristic analysis
Table of content
After the heuristic assessment, I concentrated on three key areas to redesign the website, enhancing accessibility and improving the user experience, making information easily accessible for visitors.
Process
Website redesigning process
I took inventory of all existing pages and streamlined the content. In addition, I performed a brief research review of websites from similar non-profit organizations to identify any missing elements from EMWA’s existing content.
Information Architecture
Site map
Improvements
I designed page layouts by leveraging the existing content inventory. Afterward, I combined visuals and UI design, as well as copywriting to spotlight EMWA's stories, missions, and initiatives for an engaging user experience.
Develop
Page layout
UI/Visual and Copywriting
Below are the homepage and the main program from the final design. Click here to see the fully developed website.
Final Design
These are the key success metrics we monitor and compare over a five-month duration. Overall, we've witnessed significant improvements across all metrics.
Success Metrics
After (Jun 2023 - Oct 2023)
Before (Jan 2023 - May 2023)
Growth
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